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The Indian online landscape is vibrant and full of life, but it isn’t always welcoming for everyone. Occasionally, the nation itself seems to shy away from the digital dialogue or, conversely, reacts with outrage when traditional values seem threatened.

Just a few weeks ago, Ranveer Allahbadia, known for his influential podcast and as a key player in the social media scene, was thriving at 31 years old. He built an image as the quintessential “hyper-bro,” akin to a Joe Rogan figure for young Indian men, gaining a following of eight million under his brand, BeerBiceps.

Allahbadia hosted discussions with prominent figures such as Arnold Schwarzenegger and Priyanka Chopra, engaging with politicians involved in infrastructure and international affairs. He collaborated with major brands, including Sony, Skechers, and Spotify. His rise to fame peaked when he shared the stage with Prime Minister Narendra Modi during the National Creators Awards, where he was honored as the “Disrupter of the Year.”

However, his success took a downturn on February 8, when he appeared as a judge on “India’s Got Latent,” a talent show on YouTube boasting nearly half a million subscribers. During the episode, a seemingly offhand remark sparked controversy.

“Would you rather,” Allahbadia quipped, “watch your parents have intimate relations every day for your entire life, or would you participate once and end it forever?” The studio audience reacted with laughter and applause, but the repercussions were swift.

In a country where humor can tread dangerously close to the line of decorum, particularly regarding familial relationships, this joke triggered a wave of discontent. While Indian society is no stranger to risqué humor, particularly involving sexual taboos, BeerBiceps’s statement was viewed by many as crossing a line. As India grapples with growing intolerance for jokes that clash with cultural and religious norms, comedians are finding themselves in increasingly precarious positions, especially in the age of social media where jokes can spread rapidly and ignite backlash.

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