The Super Bowl has set a record for viewership for the second consecutive year, attracting an average of 126 million fans who tuned in to watch the Philadelphia Eagles face off against the Kansas City Chiefs on February 9.

This marks a 2% increase from last year’s already impressive numbers, which Nielsen had previously announced as the largest television audience on record. The current year’s figures represent viewers from Fox, Fox Deportes, Tubi, Telemundo, and NFL digital platforms, as tracked by Nielsen, Fox, and the NFL. In comparison, last year’s event garnered 123.7 million viewers across CBS, Paramount+, Nickelodeon, Univision, CBS Sports, as well as NFL digital platforms.

Notably, Fox reported that viewership peaked during the game’s second quarter, with an impressive average of 135.7 million viewers tuning in between 8 and 8:15 p.m. ET.

Streaming viewership reached a new high this year as well, with 13.6 million viewers opting to watch via Tubi and nearly a million using NFL+ and other NFL affiliated platforms.

The half-time show was another major attraction, headlined by Kendrick Lamar, who performed his celebrated track “Not Like Us,” recently recognized as the most awarded song in Grammy history. He also featured special guests such as SZA, Samuel L. Jackson, Serena Williams, and Mustard.

As is tradition, the broadcast was filled with star-studded commercials. On YouTube, the most popular ads included a Booking.com spot starring the Muppets, a Goldilocks-themed Ram Trucks commercial featuring Glen Powell, and an advertisement for the Google Pixel 9.